What makes a page of text feel calm
Line length, leading and the shape of the rag do more for a reader’s comfort than the choice of typeface. How to set a page that people finish.
Read the craft essay
Is It Beautiful?
Why things are beautiful.
The essays
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Why the same grey looks like two colours
A single neutral swatch turns warm on blue and cool on yellow. The effect has been known since 1839, and illustrators can use it instead of fighting it.
See why it works
Is the golden ratio really in great design?
The ratio is everywhere in logo breakdowns and almost nowhere in the measurements. What the evidence says, and what to use instead.
Check the claim
